Director, Customer Marketing

September 23, 2021

Job Description

As Director of Customer Marketing, you will spearhead our key marketing programs that support hundreds of projects within the Chainlink ecosystem. You will build and lead a cross functional team of marketers, writers, designers, communications managers and more. This is a career-defining opportunity to create and execute an ecosystem “marketing agency” strategy for one of the fastest-growing projects in the entire blockchain ecosystem.
Your Impact
Develop understanding of our customers’ journey to upsell, cross-sell and advocacy and shape our customer marketing strategy to support
Identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc. and manage the resulting library of customer success stories
Define programs and campaigns that target customers for upsell and cross-sell opportunities
Partner with Product Management to understand and collect specifics on the needs of each of Chainlink’s customer personas
Create and execute the strategy to engage and build great marketing experiences with the growing number of 500+ ecosystem projects
Recruit, mentor and manage a growing cross functional team of marketers, writers, designers, strategists, and others
Deliver long-term marketing value to prioritized ecosystem members
Manage across internal (sales, customer success, business development) and external (projects) stakeholders to ensure clear alignment and positive relationships
Rally cross-functional resources (design, content, press, etc.) to deliver upon customer marketing goals
Create an organized system that communicates across the organization what the announcement schedule and state is
Continuously add value to the ecosystem through creative initiatives and programs
Identify and execute creative ways to support ecosystem projects
Exceptionally organized, efficient with managing marketing calendars in various different channels and conversations (email, slack, telegram, wechat)
Strong communication skills, both written and verbal
Able to manage competing priorities and high demands
Ability to build and mentor a high performing team
Must thrive in an environment of rapid change, moving targets, limited resources, high intensity and cross-functional dependencies
Ability to develop efficient workflows considering the asynchronous communication nature of a fully distributed team
Confidence working in a fast-paced environment; ability to deliver under time-bound and high stakes circumstances
Desired/Optional Qualifications
Solid understanding about blockchain, with a strong passion about technology and a deep interest in constantly expanding your knowledge
Experience working with a global team across multiple cultures