Marketing Coordinator
Job Description
We are seeking a Marketing Coordinator that will be instrumental in supporting our team with content production, promotion, and the optimization of our marketing workflow. This position requires a highly motivated individual with strong writing, research, and organization skills.
Equal parts creative and strategic, you’ll support our marketing team with the creation and dissemination of marketing materials. What you don’t know, you’ll openly admit, but then you’ll get to work figuring it out (asking others for help and/or digging deep on your own). Your self-motivation and relentless drive to learn are appreciated by all.
You understand your critical part in the overall machine, graciously accepting thoughts and feedback from others while offering your own expertise where you can. You pride yourself on being “overly communicative” — keeping everyone up to date with the latest product marketing wins, losses, and initiatives. A ‘growth mindset’ approach is applied to everything you do.
You excel working remotely on small teams with a high level of autonomy. You can devise your own schedule and effectively manage your workload based on the biggest opportunities and company objectives.
You are in a North American time zone.
Above all, you understand that your success—and our success—hinges on the satisfaction and loyalty of our customers.
Responsibilities
Promotion
Drive traffic and brand awareness by identifying and executing on content marketing promotion/distribution
Drive initiatives to get Close content linked to and/or included on external sites
Share Close content in relevant online communities
Identify and connect with influencers in our space for promotion
Alert brands and individuals that are featured in our content
On-the-ground execution of social strategy across multiple channels: Write/publish social media posts
Respond and/or route customer and prospect inquiries
Be a brand ambassador by engaging and interacting in relevant online communities
Seek out opportunities to partner with external brands (for both content and product initiatives)
Production
Work alongside Content Marketing on the creation of blog and resource content
Repurpose existing content into alternate content types (resources, blog posts, videos, etc)
Update existing content marketing collateral for better search visibility/recency
Stage, QA, and publish all blog posts on our content management system
Collaborate on the creation of marketing materials to support our website, content marketing, email, and other campaigns
Undertake research initiatives — wide-ranging, including but not limited to competitor analysis, database building, and thought leadership
Put our weekly email newsletter together and ensure it goes out on time and without errors
Own data entry projects as needed